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New Dutch Consumer Laws Start July, Impacting Wages and Tariffs

Starting July, new Dutch consumer laws will restrict company calls, increase import duties, and raise wages.

Published 28 June 2026 · 12:05 CET
3 min read
New Dutch Consumer Laws Starting July

From July 1, Dutch companies face call restrictions, import duties increase, and wages rise.

Starting July 1, new Dutch consumer laws will come into effect, significantly impacting both businesses and consumers. These changes include a call prohibition for companies, increased import duties on packages from outside the EU, and a rise in the minimum wage and various benefits.

Call Prohibition for Companies

One of the key changes is the introduction of a call prohibition for companies. This means businesses can no longer contact consumers without explicit permission. The aim is to protect consumers from unsolicited marketing calls, which have been a growing nuisance. The Autoriteit Consument & Markt (ACM), the Dutch Authority for Consumers and Markets, will oversee the enforcement of this new regulation. Companies found violating this rule could face substantial fines.

Rising Import Duties

In addition to the call prohibition, import duties on packages from outside the European Union will increase. This change specifically targets packages from countries such as China. This measure is intended to level the playing field for local businesses, which have been struggling to compete with cheaper imports.

The rijksoverheid, the Dutch government, stated that the increased duties are part of broader economic adjustments. These adjustments are designed to encourage local purchasing and support Dutch businesses. Consumers may need to reconsider their purchasing habits as a result.

Minimum Wage and Benefits Increase

Another significant change is the rise in the minimum wage and various social benefits. This adjustment aims to improve the living standards of low-income workers and provide better financial security. The Centraal Bureau voor de Statistiek (CBS), the Dutch national statistics office, reported that these changes are in response to inflation and the rising cost of living in the Netherlands.

Minister of Social Affairs and Employment, Karien van Gennip, stated, “The increase in minimum wage and benefits is crucial to ensure that the standard of living keeps pace with economic realities.”

This increase is expected to have a positive impact on consumer spending. More disposable income for workers could lead to a boost in the domestic economy.

Background

The introduction of these laws is part of the Dutch government’s ongoing efforts to protect consumers and adjust economic policies. The changes reflect a response to both domestic and global economic conditions. The call prohibition aims to address privacy concerns that have been voiced by consumer rights groups. Meanwhile, the rise in import duties is seen as a strategic move to bolster the local economy.

The wage and benefits increase follows a series of discussions between the government, trade unions, and industry representatives. These discussions focused on ensuring fair wages and supporting the most vulnerable in society.

What Happens Next?

As these laws come into effect, businesses will need to adapt quickly. Companies will need to review their marketing practices to comply with the new call prohibition. Importers will have to adjust their pricing strategies to accommodate higher duties. For consumers, these changes may lead to a shift in purchasing patterns, particularly concerning imported goods.

The government will monitor the impact of these changes closely. Feedback from businesses and consumers will be crucial in assessing the effectiveness of the new regulations. Adjustments may be made based on this feedback to ensure that the laws achieve their intended goals.

Overall, these changes mark a significant shift in the Dutch economic landscape. They highlight the government’s commitment to consumer protection and economic stability in a rapidly changing global market.

For more information, visit the Dutch government’s official website or the ACM website.

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